Juárez is a city of contrasts and wonder—from golden sunsets that paint the sky in warm tones to streets full of history. As Juan Gabriel sings, “Ciudad Juárez is number one,” and it’s easy to see why. Here, tradition and innovation intertwine to create a unique experience you won’t find anywhere else.
Try Juárez’s typical food, like turkey-tail burritos or chile relleno burritos and the unmatched flour tortilla; enjoy the authentic “Margarita,” and dance to the rhythm of “Noa Noa.” You’ll discover it’s not just a song, but a spirit that’s lived in every party and gathering. In Juárez, life is celebrated with music, dancing, and a warmth that wraps around you from the very first moment.
It is an intimate space that celebrates the life philosophy of Alberto Aguilera Valadez and the artistic work of Juan Gabriel. A place where you will feel the essence, love, and affection that one of Mexico’s greatest composers had for his audience, his fans, his people. As Juan Gabriel mentioned: “I’m an admirer of my admirers.”
We invite you to discover Ciudad Juárez through the songs of Juan Gabriel, and to experience the unique Amor Eterno that this border city feels for one of the greatest songwriters Mexico has ever given.
Ciudad Juárez not only marked the origin of Juan Gabriel…it also became a permanent source of inspiration. Throughout his career, the artist wrote several songs dedicated directly to this border city that saw him grow, dream, and be reborn.
Among them are:
“Arriba Juárez” – an anthem of border pride.
“Juárez Es el No.1“” – an open declaration of love for his adoptive land.
“El Noa Noa” – dedicated to the emblematic dance hall where his artistic story began.
“Mi Frontera” – a portrait of the life, spirit, and identity of Juárez.
Each one carries in its chords a piece of this city: its streets, its energy, its people, and the strength that drove young Alberto to become an icon.
If you are in Ciudad Juárez, we invite you to delve even deeper into this unique story by touring the Juan Gabriel Museum, the house where it all began.
Experience Juárez through its songs…and through its legacy.









The Juan Gabriel Museum is a space that honors the love the artist had for Juárez. It is a project he collaborated on during his lifetime, built with the spirit of keeping his memory alive in the city he loved so much and for which he composed several songs, such as “Noa Noa” and “Arriba Juárez.”
It is an intimate space that celebrates the life philosophy of Alberto Aguilera Valadez and the artistic work of Juan Gabriel. A place where you will feel the essence, love, and affection that one of the greatest composers Mexico has ever given had for his audience, his fans, his people. As Juan Gabriel mentioned: “I’m an admirer of my admirers.”
If you want to enjoy an immersive, sensory experience through the music and work of Juan Gabriel, don’t wait any longer and come visit us!
The Juan Gabriel Museum borders Av. 16 de Septiembre, one of the city’s main arteries, and is located 15 minutes by car from the historic downtown.
Address: Colombia 157, Col. Partido Romero, Ciudad Juárez, Chihuahua.
Don’t forget to book your visit through our website or the museum’s free mobile app!
Make your visit even more exciting! Download the free Juan Gabriel Museum mobile app, which will allow you to explore the life and work of the Divo de Juárez, as well as discover some iconic places in this beautiful border city with the audio guides of the Tourist Route: “His Steps Through Juárez”.
Available for free on Google Play and the Apple Store.
Don’t miss it!
*Features available only on-site.





The museum offers tour packages to visit Ciudad Juárez and experience Juan Gabriel’s journey in the city that holds an Amor Eterno for him. There are several options for hotels, transportation, reservations to visit the museum, Juan Gabriel tourist route, and visits to the Samalayuca dunes.